From the book · Unleash Your Business With AI
Chapter 15: Owner videos and reels
The 4 prompts from Chapter 15, ready to copy, with the chapter's mistakes to avoid and three tasks for this week.
The four-line script
[Paste your business note] Idea or customer question: [e.g. "How to choose the right cooker size for a family of five"] Facts I can stand behind: [paste from the product facts sheet, or write what you know from your own work] Call to action: [e.g. "Save this", "Message us SIZE for the size guide"] Write 3 versions of a 4-line reel script: Line 1, Hook: under 12 words. Line 2, Problem: under 20 words. Line 3, One useful point: under 40 words, in 2 or 3 short sentences. Line 4, Call to action: under 12 words. Write the way a respected business owner speaks: plain, calm, confident, not salesy. Use only the facts I gave you. Do not add statistics, claims, prices or offers. If the idea needs a fact I have not given, write "FACT NEEDED" in that line. Then suggest 3 shots I could film of the product or the workplace to show while I speak.
What you should get back: three short scripts and a list of supporting shots.
Check: the useful point in each version. If you would not say it to a customer standing in your showroom, cut it.
That's the first one
Open the rest, free
Enter your email once and every prompt page and guide on this site opens.
- Make the script sound spoken
- What AI editing does, and the house style
- One video into ten posts
- Mistakes to avoid
- Do this week
Make the script sound spoken
Rewrite the text below as a script I will read aloud to camera. Short sentences. Everyday words. One idea per line. Start with a hook line that would make [my customer, e.g. "a retailer scrolling at lunch"] stop. End with this call to action: [your call to action]. Keep my meaning and my facts exactly. Do not add claims, numbers, offers or examples I did not write. My text: [paste]
What you should get back: your own point in lines short enough to say in one breath.
Check: read it against your original. The last rule matters most. A script that sounds better and says something untrue is worse than a stiff one.
What AI editing does, and the house style
[Paste your business note] Help me write a one-page house style for our reels that an editor or an editing tool can follow. Ask me questions one at a time about: 1. Captions: font, size, colour, position, how many words on screen at once, which words to highlight. 2. Title card at the start: yes or no, and its style. 3. Cuts: remove pauses and filler words, or keep natural pauses. 4. Supporting shots: when to cut to the product. 5. Music: none, or low background, and what kind. 6. Brand elements: logo position, end card, colours. 7. Target length and pace. Do not suggest answers for me. When I have answered all seven, write the house style as a numbered checklist using only my answers.
What you should get back: seven questions, one at a time, then a checklist you can hand to whoever edits.
One video into ten posts
[Paste your business note] Here is the transcript of my video, checked for errors: [paste] Using only what is said in this transcript, create: 1. A 7-slide carousel script: a headline and text for each slide, plus a one-line note on the visual. 2. A LinkedIn post under 200 words: a short observation, the lesson, then a question. 3. Three quote graphics: one line each, under 15 words, taken from or very close to what I said. 4. Two FAQ entries: the question as a customer would ask it, and the answer. 5. A WhatsApp broadcast under 60 words with one call to action. 6. An email section under 150 words with a subject line. 7. A 4-frame Instagram story sequence with one poll or question sticker. Do not add facts, claims, numbers or offers that are not in the transcript. Where something needs a fact I did not say, write <<ADD FACT>>.
What you should get back: ten pieces from one recording: a carousel, a LinkedIn post, three quote graphics, two FAQ entries, a broadcast, an email section and a story sequence.
Check: each piece against the transcript, then spread them across the week. The broadcast goes only to people who have agreed to hear from you (Chapter 13).
Mistakes to avoid
- Waiting for a studio, a crew or a better camera. Sound and one clear point matter more.
- Putting three ideas in one reel. The viewer remembers none.
- Giving a tip you have not tried on your own product.
- Trusting auto-captions without reading them.
- Editing every reel from scratch because the house style was never written down.
- Uploading AI-made video without declaring it when the platform asks.
Do this week
- Write down six questions customers asked this month and turn two of them into four-line scripts with the prompt.
- Set up the phone, stand, microphone and light once, record both scripts in one sitting and post the better one.
- Run the house style prompt and save the one-page checklist where whoever edits can find it.